Denis Gessler takes over as Head of Corporate Marketing

On 1st July 2026, Denis Gessler took over as Head of Corporate Marketing at TECE SE. He succeeds Petra Bischof, who has successfully established and shaped the department since the end of 2014.

During her many years in the role, Petra Bischof was responsible not only for the establishment of the marketing department but also, in particular, for ensuring that marketing activities were consistently aligned with customers’ needs. Furthermore, she played a central role in the international brand development of the TECE Group and its sales subsidiaries worldwide.

With Denis Gessler, TECE has gained an experienced marketing expert once again. Most recently, he worked as Head of Marketing at the BERESA car dealership group and has several years of experience in marketing, both on the corporate and agency side, as well as in the premium retail sector. His areas of expertise include, amongst other things, digital marketing strategies and the further development of brand-oriented communication.

“We are absolutely delighted that, following Petra Bischof’s highly successful brand and communications work, we now have a proven expert in digital marketing, amongst other areas, on board, so that we can continue our existing marketing efforts whilst also setting important new trends in the market,” says Peter Fehlings, Chairman of the Executive Board of TECE SE.

TECE remains true to its strategic marketing direction and is carrying on its established brand and communications work under new leadership. At the same time, new impulses, particularly in the digital marketing area, are intended to support the further development of the company’s international market position.