Skip to main content
TECE
Search
German Brand Award

German Brand Award 2026: TECE impresses with consistent brand management

Award for the “CLOSE TO YOU” brand strategy and clear customer focus 

TECE has been named the winner of the German Brand Award 2026 in the category “Excellent Brands – Heating & Bathroom”. In doing so, the international expert jury has recognised the sanitary and installation specialist’s consistent brand management and the brand’s clear positioning. 

The focus of the recognition is the “CLOSE TO YOU” brand strategy. For TECE, this is far more than just a slogan – it describes the company’s mindset: products are not created on the drawing board, but through close collaboration with architects, planners, craftsmen, wholesalers and industry partners. Those who understand the demands of the industry can develop solutions that genuinely make day-to-day work easier.

Close customer contact as part of the corporate culture

For almost 40 years, TECE has been developing products and systems for sanitary and building technology. In doing so, the company combines technical expertise with functional design and a consistent focus on its customers’ needs.

‘CLOSE TO YOU’ therefore shapes not only the brand’s communication, but the entire development process. The starting point for every product development is the question of how installations can be simplified, planning processes streamlined and design freedom expanded. This continuous questioning forms the basis for many of the company’s innovations.

“The award confirms TECE’s commitment not only to developing good products, but also to listening to customers and placing their needs at the centre of everything TECE does. ‘CLOSE TO YOU’ perfectly encapsulates this approach, which has characterised TECE for many years,” sums up Petra Bischof, TECE’s long-standing Head of Marketing, who took her well-deserved retirement at the end of June.

Denis Gessler und Petra Bischof
Delighted to have been named winners of the German Brand Award 2026 in the ‘Excellent Brands – Heating & Bathroom’ category: Petra Bischof and her successor, TECE’s new Head of Marketing, Denis Gessler.

Brand management with substance

In awarding this prize, the jury has paid particular tribute to the consistent integration of brand strategy, corporate culture and product development. At TECE, customer focus is not seen as a marketing promise, but as the foundation for long-term relationships and practice-oriented innovations.

This award joins a series of previous national and international acknowledgements for design and product quality, and emphasises the company’s commitment in combining technical innovation, high-quality design and user-centred solutions.

About the German Brand Award

The German Brand Award is one of the most prestigious awards for successful brand management in the German-speaking world. It recognises companies that impress through a consistent brand strategy, innovative communication and strong brand management. The awards are presented annually by the German Design Council – this year by a jury of 17 experts. In 2026, companies from 18 countries took part in the competition and submitted a total of 1,676 projects.