
Cersaie 2025
Two Brands. One Vision. Unlimited Possibilities
Bologna | September 22-26, 2025 At this year’s edition of Cersaie, TECE and hidrobox present their joint proposal for the first time following the integration of Absara Industrial SLU (hidrobox) into the TECE SE group. This milestone marks the beginning of a new era where design and engineering reach new dimensions, offering a comprehensive solution for the bathroom space.
The integration of Hidrobox into TECE is founded on a solid base of shared values: commitment to quality, innovation, and a customer-focused approach. Their products complement each other by creating a coherent and effective proposal, aimed at professionals who require not only tailored but truly individualized solutions — combining high functionality with refined design.
Under the concept “Two Brands. One Vision. Unlimited Possibilities” the shared exhibition space embodies the seamless fusion of two brands, each defined by engineering precision and design excellence. The stand highlights the perfect synergy of TECE’s and Hidrobox’s bathroom solutions, offering a uniform and visually innovative proposal: Wall panel and flooring combine with a super-slim shower channel to achieve maximum spatial impact, while shower toilet and flush plate together with washbasin, shower tray and bathtub offer a holistic bathroom experience.
Among the main launches presented at Cersaie 2025 are:
- Integrated shower solutions combining TECE’s shower channels and Hidrobox’s shower trays.
- New coordinated finishes and colours that allow for total continuity in bathroom space design.
- Product development advances, such as the TECEneo shower toilet, and Hidrobox’s double shower tray Loovers.
The symbiosis of both product ranges positions the alliance as a benchmark in drainage solutions: shower trays, channels, both concealed and visible, with a high-level technical and aesthetic approach; offering elegance and quality in every shower space.
Moreover, on Wednesday the 24th, Hidrobox and TECE will host a special reception at their stand to thank the press and clients interested in discovering more about their integration. It will be an opportunity to connect in a relaxed atmosphere, share ideas, and explore the possibilities opened by this collaboration.
Visit us at Pavilion 22 | Stand B115 and discover the future of bathrooms, where design and functionality come together in perfect synergy.